Wild Concept Photoshoot Behind The Scenes

Hi, my name's umberto leon and
I am the creative director of kENZAI
So, for wild
Heart, one of the main pillars
Was this idea of disguises
And the way disguises become a
Way of deflecting
Attention, ways of transforming into
Different people
It's really fun because this shoot sort
Of allows us to explore
Different sides of us that we haven't
Really shown before.
This concept photo
Shoot is the most we've gone with our versatility.
We want to be able
To be so versatile and to have so many
Different parts of creativity.
So, it's
Really really fun
The idea of experimenting with new personas, girly or masculine or being polished or a little grungy
Being soft versus hard
Today you're getting boggy kENZAI.
And